what we stand for

"Every year, we waste 50% of our advertising budget.  I just don't know which half."

A marketing budget, like a mind, is a terrible thing to waste.
So we make sure a clients marketing plan holds us accountable, too.
For brand awareness. For ad memorability. For website and store traffic.

"In the future, everybody will be famous for 15 minutes."

Like fame, brand awareness and preference can be fleeting.
Positioning your product or service indelibly in the consumer's mind
is what we do best. Let us help make you immortal.

"The worst crime in advertising is to bore people."

People are bored by predictability…like saying you have better quality or
service without proving it. By not admitting minor faults. By playing it safe
and bland. That’s why our general creative strategy is to be audacious and
disarming. To surprise those wary consumers who must endure 1700 ads
a day--with candor, with humor and empathy.

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The Bosworth Group - Marketing, Advertising, Public Relations, Interactive - Charleston, South Carolina