interactive

Search Engine Optimization

Search Engine Optimization is the “organic” or natural way to attract qualified website traffic. At the onset of the project, your website will be analyzed for search engine rankings and keyword usage. This process establishes a baseline for improving website visibility when desirable keywords are used to search for your product or services. Goals and strategies will be defined according to the strengths and weaknesses found in each site.

Optimization strategies typically include frequent site changes and updates, linking and backlinking, monitoring and analyzing reports. Strategies and
tactics evolve from the goals and budget that are set for each site.

Our Search Engine Optimization Process:

  • determine websites baselines with engines
  • define goals and strategies
  • provide client with strategy recommendations
  • make site modifications and/or additions as necessary
  • monitor and report results
  • repeat this process every 6 weeks

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The Bosworth Group - Marketing, Advertising, Public Relations, Interactive - Charleston, South Carolina