We think out of both sides of our brains.
Human beings arrive at decisions both rationally and emotionally.
To persuade and motivate them, we must reach both lobes.
Appealing to their feelings along with their reasoning,
to their senses as well as their logic. And when we do,
their minds give them permission to follow their hearts.
Re-inventing your product: The Martian Approach
Pretend for a moment that you're a Martian.
Step outside your business mentally, and ask yourself if its products
and services are still as relevant to a customer's needs as the day you
opened the doors. And are those customers the same kind of people?
To someone from Mars, looking with fresh eyes (eye?), would the
value of your wares be self-evident and appealing? If not, it's time
to re-invent your product. Ask us why and how.
Sometimes the last thing we do is an ad.
Usually, other things need to be done first. Like a marketing plan.
Corporate identity or branding. Consumer research, maybe.
A package design. Sales force, distributor or franchisee incentives?
Let's not forget publicity.
Having been on your side of the desk, we understand your need for
all the elements in the marketing mix—which is why we offer them.
