Can social marketing hurt your business?
July 22, 2010 - 4:04pm posted by Jolie Connor
Everyone's doing it. We're tweeting, facebooking and hitting up foursquare. We're all linked in, "digging" and blogging. And if it's connected with social media, there's usually a phone app that allows users to tell friends about a traffic jam or bad date the second it's happening. If you've turned into a "prostitweet" and share too much information on your social media sites, it might be time to stop. Those status updates may be ruining your rep and putting a bad taste in consumer's mouths. According to Google, one bad tweet can cost you 30 customers, depending on the business. Here are some examples of social media slip-ups & no-no's.
- Business owner: "I found out the reason we celebrate JULY FOURTH, it's because that is the day Columbus sailed the ocean and was never found. so we BLOW UP fireworks so he can find his way home."
- PR Company: "Good Morning Twitterville! It's a good day, because I'm going to spend it checking off a lot of little to-dos like giving my dog a bath and throwing away pants I can't fit into anymore! Yup, I'm fat."
- Physician: "Counting tweets to go back to sleep, it's the 2010 version of counting sheep."
- Business Owner: "Finally went to the doctor today and found a solution for all of my digestive problems!! YES!!!"
- Restaurant Owner: "Ahhhh. needles in the head tomorrow! I need that!"
- Physician: "Let's start a Facebook Jumpathon right now. Who's in? Who wants to jump in the air 5 times? Its fun, I'll start. Lets have some fun today, even if its just jumping up and down HEHE."
- News station: "Too bad the Xanax REALLY wants me to close my eyes."
- Employee: "I'm going to attempt to do absolutely nothing today. We'll see how it goes."
- Job Applicant: "I make mistakes, speak without thinking, act without knowing, drink so much I can barely walk. I'm a fantastic lover though, & good friend."
- Pet Store Owner: "Great doggy styles, check out our Facebook page"
