The Bosworth Group Launches Integrated Marketing for Charleston ENT
March 2, 2010 - 9:30am posted by TBGThe Lowcountry’s largest private ear, nose and throat medical practice is now opening its seventh location and reaching out to new patients in four counties with a multi-media marketing program created by The Bosworth Group.
Combining new branding and market segmentation strategies with unexpected on-line and traditional media executions, the campaign for Charleston Ear, Nose and Throat Associates positions its board-certified physicians, staff and otolaryngology services via a new theme, “Better care in every sense”, and uses humor in a profession not noted for it.
Surprising and disarming TV commercials backed by jumbo outdoor posters display animated cartoon-like noses and ears in distress. They all find relief from doctors at Charleston ENT. Viewers are invited to “Bring us your nose” or “Bring us your ears.” Extending the reach of TV and Outdoor are a new website, CharlestonENT.com, radio commercials, even a “wrapped” interoffice courier vehicle called the "Nosemobile.” Charleston ENT also sponsors soccer league games throughout Charleston, Dorchester and Berkeley counties.
