Are Twestivals for the Rest of Us?
March 25, 2010 - 9:53am posted by Jolie ConnorRecently, a good friend of mine invited me to attend a local Twestival in Charleston, SC. Having not yet converted to a life of twitter twitasticness, my first thought was “What the $#&* is a Twestival?” After reading about the event, I gave myself a much needed slap on the wrist for automatically thinking that a Twestival was most likely some cyber-land festival with online characters micro blogging in their avatars. I was wrong. As it turns out, Twestival.com “uses social media for social good”. Twestivals are held in cities across America to raise money for important causes across the globe with their only marketing tool being social media.
After browsing this site, I realized just how many social media pages are working off of this same premise—to use social media to impact a change or raise awareness of a cause. Non-profit groups and volunteer organizations have found unprecedented success by spreading their word through social media channels like Facebook and Twitter. So, if you’re chomping at the bit to help a local charity or bring awareness to the public, hold your own Twestival, Twit Hit, or Farty. The name is not as important as the cause.
The lesson learned? Keep an open mind. Twitter and Facebook are bound to throw some off-the-wall ideas in your direction, but some may just make the world a better place.
